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planning for a post-BookTok world
I’ve been making TikToks about books and bookish things for over a year now, so I feel fully qualified to say that the thing about TikTok is that it, uh, sucks. Or more specifically: it’s emotionally exhausting and completely unsustainable for individual creators to use long-term. Because of the way the app’s been designed, creations that could have real impact and longevity are deliberately rendered ephemeral in an attempt to encourage creators to endlessly make more and make it faster if they want to stay relevant. (Also, it’s next-to-impossible to monetize.)
I haven’t burned out yet, but I’ve been operating under the assumption that it’s only a matter of time. And then what?
Well, this, I think. This is what. Or at least part of it. Subscribe to stay tuned?
p.s. A lot of my thinking about the continuum between my creative work and the platforms I post it on is influenced by this really excellent video by Struthless (a creator who, despite having kinda Life Coach-y thumbnails, has a lot of smart ideas):